Art Print

Identity for a business working in digital printing, wide-format inkjet printing photo, and print media supplies based in Baltimore.

Duration

Four weeks

Tools

InDesign, Photoshop, Illustrator, and screen-printing

Art Print was rebranding from a photo equipment rental area to a new department of a low-cost, fee-based digital output service center along with still managing a darkroom and print media labs. I was tasked to create a new identity, banner, brand guidelines, posters, stationary, and t-shirts that were inviting to all types of artists instead of just photographers. I wanted to focus on the new service of large format printing, so I transformed the “T” in Print to look like a large format printer printing out an image. The imagery in the banner was given to me by the client to incorporate. I also included the same imagery in the posters to create continuity.